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About us

Learn more about Shaanti Jewels’ founder and our values

Our Founder – Jules

Hi I’m Jules

After a successful career as a European Senior Director with an international company, personal circumstances warranted I step down to care for my brother who was, at the time, terminally ill. Not knowing how much time he had left meant I needed to totally commit to doing the right thing for my family and myself.

My brother Vindy, the inspiration behind Shaanti Jewels, encouraged me to never give up on my dreams and to follow my desire to be my own boss. I will always be grateful to him, my brother, my protector, my friend.

Inspired by his belief in me, I identified a very real problem that I have personally experienced and that caused me and others real issues. I made the decision to follow this cause and find a solution. There was a gap in the market and my new venture was born. I knew what I had to do, my idea had purpose and I was excited by the challenge of following my dream.

My family has always been my primary passion and now my new additional passion is building the Shaanti business. I’m excited to see how our innovative products will positively impact people’s lives.

I welcome you to join me on our journey!

Dedication to Vindy

The inspiration behind Shaanti Jewels

To my brother ‘Vindy’, who inspired in me the will to follow my dream of starting my own business and becoming my own boss.

A man who’s love for family and friends knew no bounds. It was deep and passionate, so much so that ‘friends’ became an integral part of our family unit.

I will always be grateful to my brother, my protector, my friend.

Our Company

At Shaanti Jewels we embrace fashion challenges and work to bring about simple solutions to securing your style.

Starting with the Shaanti Chunni-Fix, we have an effortless solution to stopping your chunni slipping from your head during those times and in those places where modesty and respect for culture are key.

Life is stressful enough and our mission is to alleviate some of those stresses and frustrations by eliminating age-old fashion challenges. Our desire is to make life easier. Through innovation, the creation of unique and beautiful Asian-inspired jewellery with purpose that gives our Shaanti wearers the freedom to be confident and stylish on all occasions.

We are currently working hard to develop more innovative jewellery product lines to expand our unique way of helping you look your best!

Our Shaanti Brand

The deep routed inspiration behind everything we stand for: FAMILY

Why ‘Shaanti’?

The word ‘Shaanti’ is from the Sanskrit meaning ‘calm, peaceful, tranquil’; all the feelings we aspire for when we think about the impact of our products on our customers. The word ‘Shaanti’ came to Jules when in conversation with her mother, about a year after her brother’s passing. She said ‘whenever I go to the temple and pray for my son, I feel ‘shaanti’ (at peace)’. Of course, this was the perfect name for her business.

The Lotus Flower

Our Shaanti logo is the national flower of India symbolising peace and serenity; again representing all those things we want to emulate through our products.

Our Values

At the heart of everything we do is the love for family and friends. From the inspiration behind our company, the brand, our products and dedications, all the way through to our website and marketing you will find that love embedded to the very core. This coupled with our desire to make a difference to people’s lives inspires and motivates us every day.

Environment

We care about protecting the environment and are proud to say that we work with ethically sourced products and suppliers of such. We commit to being eco-friendly and doing our part for the protection of the planet.

Customers

We pledge to provide always the best support and to build sustainable relationships long term. Shaanti Jewels is a community we are proud to be building with the support of our customers.

Welcome to Shaanti Jewels…we are excited to have you on this journey with us…

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