Our Founder – Jules
Hi I’m Jules
After a successful career as a European Senior Director with an international company, personal circumstances warranted I step down to care for my brother who was, at the time, terminally ill. Not knowing how much time he had left meant I needed to totally commit to doing the right thing for my family and myself.
My brother Vindy, the inspiration behind Shaanti Jewels, encouraged me to never give up on my dreams and to follow my desire to be my own boss. I will always be grateful to him, my brother, my protector, my friend.
Inspired by his belief in me, I identified a very real problem that I have personally experienced and that caused me and others real issues. I made the decision to follow this cause and find a solution. There was a gap in the market and my new venture was born. I knew what I had to do, my idea had purpose and I was excited by the challenge of following my dream.
My family has always been my primary passion and now my new additional passion is building the Shaanti business. I’m excited to see how our innovative products will positively impact people’s lives.
I welcome you to join me on our journey!
Dedication to Vindy
The inspiration behind Shaanti Jewels
To my brother ‘Vindy’, who inspired in me the will to follow my dream of starting my own business and becoming my own boss.
A man who’s love for family and friends knew no bounds. It was deep and passionate, so much so that ‘friends’ became an integral part of our family unit.
I will always be grateful to my brother, my protector, my friend.

